Presentation of Oxbow

Ever since its creation in 1985, Oxbow has been a unique brand for sportswear garments and accessories that has always stood out by its expression of a peerless attitude.

Since 1985 and over the course of the following years, Oxbow has brought about a genuine revolution not only in the world of sportswear but also in its communication.

The reasons behind the success of Oxbow products
-The introduction of "fun" clothes - in their cut, prints and materials. Shorts and pullovers come alive. In come bright colours and floating shapes, against a background of eye-catching prints.- The visionary designers of the brand opted not only for the undreamed-of but also for a specific quality of materials, fabrics and cuts which rapidly set Oxbow in the haute couture class of sportswear fashion.
- Ever since its beginnings, Oxbow has always positioned itself as an avant-garde brand totally different from all its competitors.
- The hallmarks of its collections have always been quality, originality and comfort. To get there, each pattern, each model, each exclusive weave is designed in-house for the brand. Invention, bounce and stylishness are permanent features aimed at meeting the requirements of an increasingly large customer base from one year to the next.

The expression of the brand
- Oxbow conveys a specific attitude related to personal achievement and fulfillment in sport but also to close communion with our natural environment of land, water, snow and wind.
- The link between Oxbow and such activities is of course established on the one hand by leading international figures in sport, who act as genuine ambassadors of its culture, and on the other hand thanks to the dimension and success of the sporting events organized by the brand.
- To communicate all these authentic values, Oxbow has deliberately opted for a commitment on four sports: surfing, windsurfing, snowboarding and motocross.

To consolidate the link with its creations, Oxbow has oriented its communication along four main lines:

Authenticity
- Products using premium fabrics as avant-garde materials.
- Sportsmen as ambassadors of the brand, and who impart all the values of performance but also of modesty, honesty, confidence and the respect of nature.

Creativeness
- Trend-setting products.
- Oxbow has invented and produces innovative ideas of sporting events that have always been held at the time-honoured venues of skiing and surfing. It had thus met with increasing success and a fabulous enhancement of its brand image.

Quality
- The brand has always insisted in the most stringent selection in the choice of its fabrics, materials and cuts to guarantee optimal quality for wearers.
- Particular care has always been lavished on the visual expression of the brand in all the communication media.

Technical expertise
The Oxbow sportsmen are genuine technicians in their respective fields. They contribute fully to the development of the brand's products.

The products in the Snow Program range, for example, offer cutting-edge technical features, ensuring maximum comfort for wearers.

Over and beyond the quality and creativeness of its various product lines, Oxbow aims at being the harbinger of an attitude based on:

- The respect of nature and all that grows there,
- The simplicity of the lifestyle chosen by its sportsmen,
- The authenticity of their relationship with their
- Environment,
- The humility of human beings faced with the elements
- Freedom
- Professionalism
- Aesthetics